Tuesday, November 30, 2010

Sony claims it has shipped 4.1Million PlayStation Move units but no sell through number

Sony said today that it has shipped 4.1 million units of its PlayStation Move motion controller to retailers around the globe. But, as is its custom, the Japanese company did not say how many of those units have been sold to consumers.
The difference between shipped and sold-through is important in this case. Analysts don’t think that Sony’s Move controller, which is a wand-like device that senses your motion and position, is selling as well as Microsoft’s Kinect motion-sensing system, which has sold-through 2.5 million units in the past 25 days. Sony and Microsoft have an apples and oranges comparison when it comes to counting sales. The outcome of the competitive battle is important because Sony, Nintendo and Microsoft all want to rule the living room.
Sony’s Move went on sale worldwide in mid-September, while the Kinect went on sale on Nov. 4. The Move units may very well be sitting on retailer shelves. In the U.S., market researcher NPD has reported that the Move units have sold less than 500,000 units, according to reports distributed to game publishers but not disclosed to the media.
Peter Dille, head of marketing for Sony’s game division in the U.S., said last week that the Move controllers were in short supply in some locations. But analysts aren’t sure that the units are moving that fast.
With the Move, users can wave the wand in front of a PlayStation Eye camera; the combined sensors detect the player’s movement and position. Then it translates that input into controls for the game. Sony says its system is far more accurate than other motion-control systems.
Microsoft, by So far, 30 Move titles have begun selling in stores. The Move shipment numbers do not include sales of stand-alone PlayStation Eye cameras or stand-alone PlayStation Move navigation controllers.
Sony said today that it has “sold” more than 41.6 million PlayStation 3 consoles to date.
Nintendo said last week that it sold 900,000 handheld DS units and 600,000 Wii consoles during Black Friday week.

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