Marketing gimmick: Sex survey
Director Anurag Kashyap conducted an online research-based survey among teenagers about their sexual habits. Using over 1000 respondents the filmmaker and his team found out the following among other things: one in five teens have watched porn before they reached 13, one in five teens have got intimate in the school/college loo, 50% of teens have kissed someone of the opposite sex and 90% of teens think premarital sex is fine.
The results of this research was then used in the promos and posters of his film. As much as this was a publicity stunt, one must admit that the survey did highlight the psyche of Indian adolescents in today's times.
Movie: Dabaang
Director Anurag Kashyap conducted an online research-based survey among teenagers about their sexual habits. Using over 1000 respondents the filmmaker and his team found out the following among other things: one in five teens have watched porn before they reached 13, one in five teens have got intimate in the school/college loo, 50% of teens have kissed someone of the opposite sex and 90% of teens think premarital sex is fine.
The results of this research was then used in the promos and posters of his film. As much as this was a publicity stunt, one must admit that the survey did highlight the psyche of Indian adolescents in today's times.
Marketing gimmick: Promoting the character Chulbul/Robinhood Pandey and the merchandise of Dabangg
Anything related to Salman Khan sells and he doesn’t need Bigg Boss to prove it. Just before the release of Dabaang, filmmaker Arbaaz Khan launched exclusive merchandise in the form of sunglasses, watches and t-shirts. Needless to say they sold like hot cakes.
Movie: Agyaat
Anything related to Salman Khan sells and he doesn’t need Bigg Boss to prove it. Just before the release of Dabaang, filmmaker Arbaaz Khan launched exclusive merchandise in the form of sunglasses, watches and t-shirts. Needless to say they sold like hot cakes.
Marketing gimmick: Hoardings of Agyaat had a dead man hanging from them.
Now this one is such a 'gimmick'. Agyaat hoardings in Mumbai had the dummy of a human body with blood oozing out from its mouth hanging with the poster. There was so much chaos, since the body appeared real, that Mumbai police actually had to remove them. The movie was a big flop but as usual filmmaker Ram Gopal Varma had his share of ‘wacky’ publicity.
Movie: Jhootha Hi Sahi
Now this one is such a 'gimmick'. Agyaat hoardings in Mumbai had the dummy of a human body with blood oozing out from its mouth hanging with the poster. There was so much chaos, since the body appeared real, that Mumbai police actually had to remove them. The movie was a big flop but as usual filmmaker Ram Gopal Varma had his share of ‘wacky’ publicity.
Marketing gimmick: John Abraham climbing a four storey building. He also became a love guru for the movie’s promotion.
The billboard poster of the film was unveiled in quite a hat-ke style. Director Abbas Tyrewala actually got John to climb a four storey building to uncover the poster. Not only that, he also turned John into a love guru for 15 days. They published a number where John’s fans could call him for any advice related to love and life. We don’t know whether he was a good counsellor but the gimmick was a big hit.
The billboard poster of the film was unveiled in quite a hat-ke style. Director Abbas Tyrewala actually got John to climb a four storey building to uncover the poster. Not only that, he also turned John into a love guru for 15 days. They published a number where John’s fans could call him for any advice related to love and life. We don’t know whether he was a good counsellor but the gimmick was a big hit.
No comments:
Post a Comment