Ranbir Kapoor to endorse Tata Docomo Ranbir Kapoor has added Tata Docomo to his endorsement kitty. Telecom company Tata DOCOMO has launched its new brand campaign 'Keep It Simple' that will be endorsed by Kapoor.

Bollywood actor Ranbir Kapoor has added Tata Docomo to his endorsement kitty. Telecom company Tata DOCOMO has launched its new brand campaign 'Keep It Simple' that will be endorsed by Kapoor. "With impactful rendition of many an act(s) that mark our daily experiences in life and with our mobile phones, Ranbir will drive home the Keep It Simple message through the April and May months of the IPL series," said a company spokesperson. Speaking on the occasion, S Ramakrishna, Regional Head - South East, TATA Docomo, said: "As a youth icon, Ranbir is a trend-setter and appeals to young audience-he is professional, dynamic and youthful. This is a perfect match with Tata Docomo, and we welcome him to the family and look forward to a long and meaningful association." "I have always believed in being different and doing things in a unique and new way-which is what made me jump at the chance to associate with Tata DOCOMO, which is such a close replica of my own persona," said Kapoor, expressing his excitement at this new connection in his life. "What really connects me to Tata Docomo is the youth appeal that they have. They keep it really simple, and that's what the whole format of this campaign is all about-Keep It Simple, Silly." "We have too many things in our lives to worry about. Telecom is not something that we should have to worry about-all those bills, smart bills, products, services, tariff options... I love the simplicity of Tata Docomo and this new campaign-it will start with making people laugh, and make their lives oh so simple.