i want to look younger,i want to get Radiant skin,radiant skin , skin come in the way of that youthful glow,glowing skin,Serums for Radiant Skin

Don't let age come in the way of that youthful glow. With a little extra in your skincare routine, you'll have radiant skin in no time. An age-defying serum is all it takes! Here's why you should use one. 

Look younger
You can always resort to creams that work on the outer layer of your skin to get rid of scars and spots. But the ageing process isn't quite like that. Your skin starts to age from deep within. So even if you massage your skin or go for a regular facial, you cannot prevent the damage completely. But before you start fretting, there is a solution - serums!

Serums work on the innermost layer of your skin (the dermis) to prevent ageing signs like fine lines, wrinkles and age spots.

The dermis comprises collagen, elastin and decorin which cushion your skin to make it firmer. However, as you grow older, the collagen and decorin get damaged, making your skin wrinkly and saggy. That's when the serum plays its part. It helps to boost collagen and hence prevents the formation of wrinkles and lines.

Dr. Rashmi Shetty, a Leading Cosmetic Physician and Pond's Beauty Council Member believes that all of us can be benefited by a little boost to our collagen, which a serum can help us achieve!

Play it safe
You've probably had to hunt for a day cream that's right for your skin. But when it comes to serums, you won't have that problem. Whatever your skin type is - dry, oily or combination, a serum will work for you! The Pond's Gold Radiance Precious Youth Serum is a good pick. It is a concentrated formula infused with flakes of real gold that melts into your skin to smoothen the skin texture. What's more, it contains Vitamin B3 which is proven to reduce age spots. It will hydrate your skin making it look younger without the oily and greasy look.

Choose right
If you want to reverse the signs of ageing, you need a product that's effective. A good serum will contain:

Retinol A which is a proven anti-ageing molecule that works on acne prone and oily skin. Retinol boosters in the serum keep Retinol active for a prolonged time and in the right concentration so that it does not irritate the skin.

Alpha Hydroxy Acid (AHA) lightens your skin and maintains hydration too. You need a dose of AHA to smoothen your skin and break the layer of dead skin cells which makes you look a shade darker.

Conjugated Linoleic Acid (CLA) works at the DNA level to decrease age spots by strengthening and boosting cells and improving the overall texture of the skin. CLA complex also prevents your skin from turning itchy or red when exposed to the sun. It's a good anti-oxidant too!

The Pond's Gold Radiance Precious Youth Serum has all the above ingredients making it the perfect choice.

Layer well
Now that you know how to choose your serum, make sure you know how to use it. Ideally, you should follow these steps while applying the serum - cleanse your face, apply the serum on problem areas, top it off with a layer of day cream and voila!

Get results
A serum is made up of smaller molecules than a regular cream. Hence, it gets absorbed into your skin faster. It's also more effective in preventing ageing and fights the harmful effects of the environment on your skin. And that's not all. A serum also helps improve circulation in your face leaving you with that radiant glow.

So the right serum is your first step to looking drop dead gorgeous!