The candy will hit the market next year and it has health benefits like - increases energy levels, boosts health, slows down the ageing process and improves the condition of your skin! Left you wide eyed, didn’t we?
'Beauty candy' apparently contains zero fat, preservatives, sugar and sodium, has few calories and is packed with collagen and vitamins to care of 'beauty from inside to outside'.
The candy is already on sale in Brazil and is set to enter the UK market.
First of its kind
The candy which is part of the 'Beauty'in' brand was launched this summer by Brazilian entrepreneur and socialite Cristiana Arcangeli.
The 51-year-old said that the new line will "bring beauty to a new dimension" by being the first in a new category of food dubbed 'alimetics' that specifically contain cosmetic properties.
Are the claims true
"As a parent, I don't want my daughters eating this with the idea it will make them somehow more beautiful. Sweets and chocolates are meant to be enjoyed as indulgent treats, not as potential health or beauty aids," the Daily Mail quoted Angus Kennedy, chief chocolate taster for a number of confectioners and a father of four.
"It's morally wrong to promote such a concept to people. Beauty candy seems just like another cynical attempt to sell product by tapping into people's insecurities with their looks.'
Meanwhile, Kennedy believes the truth might not live up to the advertising. "The makers are making one hell of a statement saying that by eating a lot of their sweets people can get better looking, so I decided to test the claims myself," he said.
The candy is available in four flavours, and would cost 7.50 pounds. Will you try this candy when it hits the market? Leave us a comment and let us know!
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