Google rolls out NFC equipped Places business kits muscles in on location based territory in Portland,google places

Yelp may be the raconteur of restaurant recommendations and Foursquare the cardinal of check-ins, but Google has an ace up its sleeve: NFC chips. The company's embedded near-field communications chips into each and every one of these "Recommended on Google Places" window stickers, which you'll be able to trigger with a shiny new Nexus S -- just hold your handset up to the black dot, and voila, your phone gets a "tag." Google's now distributing the signs on a trial basis to Portland, Oregon businesses as part of a larger Google Places kit, though it doesn't explain how (or if) they'll be able to program the chips. Either way, if you own a hot new joint in Portland, you might as well give it a spin. Find the sign-up form at our more coverage link, or peep a Nexus S doing its thing after the break.